Forest Road

Brief

With a 64% rise in the UK’s small craft breweries, gaining wider distribution and attracting potential buyers has become highly competitive. Despite having a range of stand-out beers, the Forest Road brand was over-shadowed by its more well-known product names. A low-cost multimedia campaign was needed to increase brand awareness.

Strategy

Our pitch centred around solidifying Forest Road as a recognisable brand with a clear style aimed at their demographic. We created a campaign to draw focus to the brand name in a playful and engaging way across print and social. We also designed beer mats to be placed at BrewDog and other competitor locations in London as a guerrilla marketing tactic to further build recognition.

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Results

The campaign was launched in the summer of 2024 to favourable reviews but the effectiveness is still to be measured.