Abu Dhabi Aiport

Brief

As Abu Dhabi Airport finished construction, we needed to showcase that the space was more than a transit hub, being the first airport in the world to host a museum among other aspects such as a souk and Bedouin restaurants.

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Strategy

We pitched the idea of combining the local culture with the international aspect of the airport itself, bringing both together to create a space bigger than the sum of its parts. The crux of 'The World's Airport' is to symbolise both the heart of travel and that of Abu Dhabi itself.

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Results

Perception and awareness of the airport and its offerings grew by 78% amongst business and recreational travellers.